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Trade strategy, market access & institutional programs

Core Trade Leadership

▪ Responsible for overall trade strategy, market positioning and cross-market execution. 

▪ Leads buyer engagement, institutional programs and long-term partnerships across retail, foodservice and international trade ecosystems.

▪ Designs export growth paths, identifies commercial opportunities and supports  partner development across priority markets.

 ▪ Bridges strategy with execution, ensuring scalability and commercial viability.

Operational Pillars & Market Intelligence

Quality & Development 

Sourcing, specifications, product adaptation

Culinary & Activation

Use, context & presentation

Brand Strategy Partner 

Positioning brands for international trade

Operations & Logistics

From order to delivery

Local Market Operator – UK

On-ground market intelligence & buyer interface

Local Market Operator – GCC

Direct Market Access & GCC Compliance
 

Local Market Operator – GCC

Bridging the gap between Mediterranean production and Middle Eastern retail protocols. We navigate the complexities of Halal certification, distributor relationships, and supply chain logistics to ensure sustainable shelf presence

 

Local Market Operator – UK

Embedded presence in the UK market, supporting buyer communication, local requirements and market dynamics.

 

Export Operations & Logistics

▪ Manages operational execution across exports: documentation, logistics coordination, timelines and delivery integrity.

▪ Ensures that what is agreed commercially is delivered operationally — without friction.

 

Brand Strategy Partner

▪ Shapes brand strategy with a clear trade objective: relevance, clarity and commercial usability.

▪ Ensures that storytelling, messaging and visual identity support market access — not marketing noise.

 

Culinary & Activation Partner

▪ Translates products into clear usage scenarios for buyers and professionals.

▪ Focuses on how products perform, combine and present across retail, foodservice and tasting environments.

▪ Leads tastings, sensory evaluations and buyer-facing product experiences.

▪ Supports decision-making through structured, credible product presentation — not chef theatrics.

 

Quality & Development

▪ Manages product sourcing, supplier selection and quality control across markets.

▪ Ensures compliance with buyer specifications, food safety standards and consistency of supply.

▪ Supports product development, reformulation and technical alignment with international market requirements.

▪ Focuses on shelf-life, packaging logic, compliance and production feasibility for export.

Prefer a direct, low-friction exchange?