International food trade doesn’t start with visibility.
It starts with products that are structurally prepared to enter real markets, under real commercial conditions.
At MediTaste, we operate a Product & Trade Platform where products are curated, structured, and positioned not as items — but as trade units.
Most products fail internationally not because of quality, but because they enter markets
without trade structure. Our Product & Trade Platform exists to answer three critical
questions before anything moves:
A product becomes trade-ready only when it is defined beyond taste or origin. We work on:
• Formats, SKUs, and packaging logic aligned with specific markets
• Pricing architecture and margin reality
• Volume feasibility and supply consistency
• Regulatory and category readiness
Our platform is not a catalogue. It is a curated trade environment. Products enter the platform selectively,
based on:
• Market demand signals
• Buyer category requirements
• Competitive positioning
• Long-term commercial viability
MediTaste operates on a double-sided logic — supporting both market access for producers and buyer-driven sourcing.
Sits between: Supply capability & Market demand, aligning expectations, constraints and opportunity — allowing
conversations to move from interest to decision-making.
We help producers enter international markets through structured trade readiness, not ad-hoc introductions.
• Products aligned to real buyer demand
• Clear positioning, pricing and volume logic
• Operational readiness (specs, logistics, compliance)
Outcome: Producers engage buyers as credible, decision-ready partners.
We support buyers with targeted sourcing solutions, not generic product lists.
• Buyer needs translated into clear sourcing briefs
• Products pre-filtered for category and channel fit
• Supply designed for consistency and scalability
Outcome: Buyers evaluate options already aligned with their ecosystem.
The Product & Trade Platform supports structured entry into:
High-volume structured entry into major retail chains tailored for margin and category gaps.
Professional formats focused on yield, supply consistency, and back-of-house utility.
Connecting distinct market demands with specialized production capabilities across borders.
Compliance-heavy sourcing for government, airline, and large-scale program tenders.
