Trade decisions aren't made on slides.
They happen when products collide with buyers.
The Activation Lab is the execution arm for Agencies and Collectives, transforming abstract EU funding into validated market results.
In EU funded programs, value usually evaporates between 'Event Execution' and 'Commercial Impact'.
Meetings occur, samples are consumed, but the trade loop stays open.
We close that loop.
We don't view tastings as obligations.
We deploy them as Data-Gathering Operations that justify investment and satisfy the rigorous auditing of European Frameworks.
Structuring market presence through B2B coordination, commercial validation, and rigorous program compliance.
Beyond networking.
We curate buyer meetings and manage trade fair presence with surgical precision.
We qualify importers before the handshake, turning 'booth traffic' into active negotiation tables.
Real-time stress testing inside Retail & HORECA.
We test pricing logic, format suitability, and consumer acceptance on the floor, creating immediate feedback loops for the producer.
Technical execution for Reg. 1144/2014 & Regional campaigns.
We align on-ground activity with strict program requirements, ensuring audit-ready reporting and seamless continuity.
Every activation answers concrete stakeholder questions:
Market Feasibility: [x] Does the product survive at this price point?
Buyer Sentiment: [x] What are the raw objections from category managers?
Operational Reality: [x] Can the supply chain sustain the promo volume?
